This is a still from our filming, as you can see the bright colours look very effective. You can also see in this picture the fake dollas that we used. We printedt them off and stuck two sides together to try andmake them look authentic,as obviously we couldnt use real money.We chose to use dollas instead of pounds because we were sticking to the conventions of real music vidoes, and pounds are very rarley seen. Also in the real'Beautiful Dirty Rich' Lady Gaga uses dolla's, so again we are following the conventions of Lady gagas music video. We also hired a smoke machine for our film. We thought that this would add to the effect we were trying to create, as in Lady Gagas video she uses a smoke machine, also, a lot of other videos do the same.
This is the costume we decided to use for out black outfit, we planned to wear the same colour throughout as this is a conventions of usual music videos, we also thought these colours looked good on the camera.
This is another still from our filming. As you can see we again looked at the origonal film and decided to take the idea of money over the face, especially the eyes and mouth, as over the eyes highlights that some artist today only see the money and not the love for music, and over the mouth as some people's money speaks for them.
Our Target audience was the younger age group, teens are age around 18, as we thought they would be able to relate to the images in our film. We decided to stick to the conventions of getting females to admire us, so this worked well with the idea of creating strong indipendant females, this image will make females want to aspire to be strong. Also, the males will like the idea of 'sexy strong women' As like I have talked about before, the male gaze was very important in our filming, so we decided to use images that would attract the male audience being sexy and looking 'pretty'
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