Wednesday, 6 April 2011

Filming

Today we did some more filming for our music video,we finally got the hall for filming! We had already painted two pink back grounds for our performance so that me and Kirsty could have one each. We also hired a smoke machine to make our video more effective,and professional looking. We thought this would also help us to stick to the conventions of Lady Gagas music video as there is smoke present in hers. We filmed in different outfits and different colours to represent what we were trying to be. Emily filmed me and Kirsty dancing on the pink backgrounds wearing bright pink clothes to match, we danced a short hip-hop routine. The reason behind this was to portray our 'strong female' image, as usually, the women are seen dancing sexily and in the back of the video usually wearing black, so by performing a boisterous hip-hop routine wearing bright colours, we were challenging the conventions of typical male music videos and looking strong as females. This also challenges the idea of the 'male gaze'; as we are meant to be sexy for males to want to see us, and almost damsels in distress for them to be interested in buying our product, however,from audience feedback from other music videos, we found that the males liked how the females were in control and in dependant in the films. This is an example of how we used the audience feedback to help create of film. We then filmed me and Kirsty lying on the floor with money all over is, with the smoke covering us. We thought this was a very effective shot as it is commonly used in music videos,it looked to a professional standard and helped us to get the feel we needed for our film. We also did a lot of worms eye view shots to make me and Kirsty look bigger to the audience, as they will be looking up at us on the screen,again giving us a sense of authority. We believe everything that we filmed today was to a professional standard, and will help to create our music video the way we planned.

We the went back and I edited a lot of the footage on the macs. We did a lot of changes on the clips, for instance, the lighting, the colour of the clips, and in some cases we even reversed the clip for effect. We also sped clips up or slowed them down where necessary.

This is an example of how we changed the lighting and style of the clip, the contrast of the colours, to make sure the footage flowed and looked as natural and realistic as possible.


This is an image of how we put the footage together, as you can see we have added the song into the correct place, and it fits with our lip syncing, this took a long time to make sure it fitted all the way through. You can also see a transition between the last few pieces of footage to make sure it flowed well.

This is when i changed the lighting settings of some of the clips, however in this instance it was me flipping the clip to put Kirsty on the other side, simply to show our editing skills!


As you can see here, Kirsty is on the left, however, when watching the finished footage, you will notice Kirsty is on the other side of me. This was us testing out the different features on the Macs.

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