Target Audience

http://prezi.com/pdeloivlqtjw/target-audience/



This prezi highlights our ideas on target audiences. I made this prezi to clear up who are target audience is and why we think we can target this audience.

Research and Planning

This week we have been planning our story boards and shooting scripts.We have drawn them and written on them on paper, as it was easier to get a sense of what was going to happen doing it manually. I am going to scan images of the drawn story boards and shooting scripts to show evidence on my blog. We have decided to use some conventions from Lady Gagas video. We have made fake dollar bills to throw around and have around the floor for the video, because we want to keep the theme of rich people having money to burn and superficiality (spending money on stupid things etc...) We also researched other female artists videos and found that they have backing dancers in most. We have decided to be the singers and the dancers in this video and not have any men to show the feminist view of women being able to do things on their own, and women having money and wealth instead of men. Most girl that we researched, Kylie Minouge, Britney Spears etc,, believe in girl power and highlight this in their videos by having women being the main focus. However, when planning this video we must take into account the theories of Carol Vernallis: who says that footage for a music video is completely different to any other filmed footage. 'Music videos avoid Aristotelian narrative's and fully drawn stories' This quote, from Vernallis book of theories, highlights that music videos are different types of footage, that do not require consistency or a full narrative, unlike films, as they do not need to make consistent sense. This makes it almost easier to create a music video, as putting a piece of dance next to a clip of one of us rolling around on the floor will not be unusual as it would in a real film.

IMAGES FOR THE WEBSITE AND MAGAZINE COVER






These are the images from our photo shoot, as you can see the quality of these is very high, and we will be using selected images for our magazine cover and website homepage. As you can see Kirsty edited some of the images to make them look better and fit with our theme for our video, for example, the lighting was changed to be brighter, with the saturation also changed, this will then fit with the bright colours we intend to use for our video.

Research and Planning: seeking permission

Seeking Permission: In order to use Lady Gagas song for our video we had to seek permission from the record company. I found out which record label Lady Gaga was with when she released Beautiful Dirty Rich. I found out she was with Cherry Tree Records, so I found there website and found out where to e-mail the company. So I wrote an email to them that went like this

Dear Madam, Sir.
My name is Christie Robbins and I am currently studying A Level Media at the New Academy Wolverhampton, England. My course enables me and my team to create our own music video. We have decided we would like to use Lady Gaga's Beautiful Dirty Rich as the backing track to our video, however, copyright laws state we must seek permission from the record label. I hope you will be kind enough to let us use this song, we assure you that our vidoe will not be published in anyway, or posted on the internet for any profit at all. Please e-mail back as soon as possible, Christie.

The company have not yet got back to me but hopefully they will before we shoot the video, if not we cannot post the video on Youtube.com or any other site and must not let it get on to the internet, or else it would be a breach of copyright.

Video we have chosen

This is the video we have chosen to base our own music video on. We chose this as we thought Lady Gaga was fresh and origional and suits our groups personalities. When choosing this video we also looked at a lot of girl bands, as we knew from the start this was the genre we wanted to base our video around. The first group we looked at was Girls Aloud, as they are one of the most successful girl groups in the Country at the moment.

This is the first video I looked at. I first noticed the shot of the girls walking forward together at the beginning of the video, making them look powerful as it is shot from a low and angle. I liked this shot from the start, and as i started exploring more videos I noticed it was a very popular in girl groups videos, and even in Lady Gagas video. We also noticed that each girl had a close up and a shot of their own, not just all together throughout. We decided we should do this to show four different sides of Lady Gaga, and also to give everybody in the group a chance to film and experiment with different angles.



This is the video we watched next. The clothing in this video stood out a lot, as the girls were wearing very little. Comparing this to the outfits Lady Gaga wears, you can see that both have a lot of skin showing, however, Lady Gagas outfits are a lot more strange and different compared to the usual 'sexy girl band' outfits the Pussycat Dolls are wearing. We decided to stick with the conventions of both videos and wear sexy clothes to make sure the girl band idea wasnt lost, but also to try and make the outfits different and of our own style instead of the conventional girl band outfits.

When we finally chose Lady Gaga, Beautiful Dirty Rich, we looked into the deeper meanings behind some of the things in her video, The song is all about being Beautiful and rich, but also dirty. we decided that the people Gaga is talking about are celebrities who are very rich, but 'dirty' for example, Lindsey Lohan, instead of using her talent, fame and fortune for good, she goes out and gets drunk and wastes her money, Paris Hilton, who does exactly the same, and Nicole Richie, who is also the same. We decided to stick with this concept and show how rich girls take everythign for granted, you can see this in the video as Lady Gaga rolls up a dolla note and lights it up and smokes it. This is highlighting how the little rich girls have money to burn. We are going to keep this concept in our videos.