Changing the ideas

Once again we went to the hall in the hope we could film, but the exams were ongoing, meaning we couldn't do anything for the film. We stayed in the hall however and decided to discuss our film. We had our original idea on paper, storyboarded, but decided that this idea may not be possible anymore, as we knew we were not going to be able to use the hall. We had decided at first to try to show 4 sides of Lady Gaga
-Unique
-Feminist
-Non feminist
-Pop-star Imagery

We were going to do this using different settings, lighting, clothing, and body image, however due to the lack of time recording in the hall we redirected our video. We decided to conform to the 'girl band' style music video of sexy and feminine. We decided to do this as it will mean not as much time will be needed to get everything just right, and also, for our last video we tried to appose the usual Gangster film image and use females as the drug addicts, we decided that we could conform in this video and then compare the two.
We had been looking at LAURA MULVEY - The Male Gaze. This is the concept that there are different ways females are viewed by others. There are 3 ways in which women are looked at. By men, by themselves, and by other women. There are different aspects of filming that an change these views, for example lighting, or underwear over the females body exentuating the parts of the body men would like to see. The feminist point of view of a music video is that women are seen as objects, 'sex sells'. This is the idea that because of the image of a female men and women will be more likeley to buy something. For example, if there is a beautiful half naked female on the cover of a magazine, men and women will be more likely to buy it then a balding old man being pictured on the front. This idea highlights that some women like being viewed in this way, for instance models. However the gaze can change directions depending on the image, for instance body image. Therefor, in terms of our music video we decided to conform and use the Male Gaze theory. For example, dressing sexily and attractivly to attract both a male and female audience.

We have conformed to this image as it works for a lot of pop stars. However, we have found that a lot of the images have been edited immensley to appeal more to the male eye. We do not agree with this so have decided to use what we have to make this idea fit. For example, wearing nice fitting black clothes to look mystereous and sexy.